For generations marketers have used polling to figure out why people buy.

There's a problem with this. Polls often assume we make our decisions alone.

But
we don't make our decisions alone. We make them together. We live our
lives in a glass polling booth, where almost every buying decision is
influenced by the decisions of those around us.

And we like it that way. We like being part of something bigger than ourselves.

When you're trying to figure out how to sell me something. Don't just think about me, think about us.