Business, Leadership

I vs. us

For generations marketers have used polling to figure out why people buy.

There's a problem with this. Polls often assume we make our decisions alone.

But
we don't make our decisions alone. We make them together. We live our
lives in a glass polling booth, where almost every buying decision is
influenced by the decisions of those around us.

And we like it that way. We like being part of something bigger than ourselves.

When you're trying to figure out how to sell me something. Don't just think about me, think about us.

Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s