A few days ago, I wrote about how we don't make our decisions alone…we make them
as part of a tribe. We're highly influenced by those around us.
What some really smart companies (or their customers) have figured out, is you can give people an "us" to be part of.
Does
Apple sell a better personal computer? Yes, but you're also becoming
part of something larger when you buy a Mac. You're joining a movement
(and Apple sells the tickets).
The same is true for a Jeep or a Harley Davidson.
And your local church or synagogue.
And a Ted Dekker novel.
Do your customers have something to be part of?
Jon Dale 
Great insight Jon! I’ve forwarded this to all our team at Advanced Ecology….will be used for discussion for a company meeting in May. super!
Doesn’t it bother you that all of the SAMBA posts are cloned in the Seth Godin approach and tone?
It would be nice to see some originality and a change-up in delivery. Seth makes enough posts talking at us – why don’t you guys do something different?
I’ll take that as a compliment. Thanks!