The mistake most blogs and books make: they are about the writer, not the reader.

Years ago, a friend (a former judge) wrote a thriller. It was based
on a true story that actually happened to him. It was terrible. Why?
The fact that it had actually happened was interesting to him, but the
typical reader didn’t care at all. That’s because the typical reader
didn’t know him.

The things that fascinate you about your life are almost always
banal to strangers. Strangers want to read about their lives, not
yours. And guess what? The same thing is true about prospects and
customers and just about anything you can imagine marketing.

Read the full post here.