Seth points us to TOMS Shoes.
Their approach is brilliant for two reasons. For each pair of these economical shoes you buy…Tom donates a pair to a child in need…no complicated formulas. The shoes themselves become more than a fashion statement…they become a conversation piece. Unless you wear Keens when was the last time you had a conversation about your shoes?
Watch the video here and ask yourself "How can I build giving into my business plan?"