Leadership

5 Reasons why you should bootstrap your business

1. When you take someone else’s money you answer to them.  This will force you to make decisions differently and sometimes not in the best interest of the company (your company). 

2. Constraints force creativity.  It’s really healthy to ask questions like how would we do this with less money?  How could we do this with no traditional marketing?  How could we do this with less employees?  

3. You might love what you’re doing and want to stick with it long term. Which leads us to the next point.

4. If you take in investors they’ll want an exit, that’s why they made the investment in the first place.  What happens if they want out and you want to stay in?

5. You don’t have anything to lose.  Seriously, this is a big deal.  You don’t have a ton of money to build a business, so you don’t have a lot to lose.  Big companies have everything to lose.  You don’t, you can take risks they can’t, take advantage of it.

Here’s a great free resource from Seth Godin on Bootstrapping.

 

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