The gap is the space between things. We usually look at the gap as a bad thing. Something to be avoided. Something to get past as quickly as possible. The gap between clients. The gap between jobs. The gap in the economy.
But what if we looked at the gap differently? What if the gap is actually an opportunity?
An opportunity to take stock.
And even an opportunity to change direction.
As I look back on my life and career, most of the gaps that at the time seemed painful, actually led to new and much more exciting opportunities.
Five years ago when I noticed that some of my largest advertising clients were reducing their spend I was facing a gap. It was that gap that caused me to question the fundamentals of marketing and the way business is being done. This resulted in my starting a consulting firm to help companies address these issues. If it hadn’t been for that gap I might not be doing what I love today.
Don’t mind the gap, embrace it.
How are you looking at the gaps in your life?
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