Is Your Marketing Out Of Sync?

Every day I talk to business owners who are completely confused by the myriad of options they have as they try to market their business.  There’s print advertising, radio, TV, the internet…so many choices and none of them really seem to work.  Most of them end up making what Seth Godin describes as a Meatball Sundae…and if your organization is making meatball sundaes you’ve got serious trouble.

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