Most of us have at one time or another been frustrated by the voice recognition systems we are often forced to deal with when calling large companies.  To my own amazement, when asked to repeat something for the third time I’ve found myself yelling into the phone in frustration, it seldom works.

How about when the customer service rep asks for your account number 30 seconds after you typed it into their system.

Seth Godin just posted an excellent rant about an experience he had today with Verizon. 

Click here to read his post and then ask yourself what might frustrate your customers when their dealing with you.